The Perfect Thing

The Perfect Thing: How the iPod Shuffles Trade, Culture, and Coolness is a book written by Steven Levy, an American journalist. It covers the growth of the idea of ​​Apple’s own iPod, from its origins before its introduction in 2001 to its development to the iPod Nano and the fifth generation iPod video.

In an author’s note, Levy writes,

The book includes quotes, interviews and anecdotes with individuals such as Apple’s co-founder and CEO, Steve Jobs; Microsoft President Bill Gates; cultural anthropologist at the University of Utrecht and noted “Professor of Cool”, Dr. Carl Rohde; founder of, Michael Robertson; and many more.

Publishers Weekly wrote: “Combining an upbeat story about the origins and development of the device with higher reflections on its place at the center of almost every controversy in the digital age, it explores how the iPod has placed the technology world, the company “Cory Doctorow Boing Boing wrote:” The impact of “brewing”, to carry your collection in your pocket, to put digital music in the hands of info-civilians who do not would never do, I supported the shabby design and the mysterious interfaces of the first competitors – these are great stories that will be played out for decades, and Levy’s book does the best job I’ve ever seen to categorize and take the measure of these big changes. “

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