Ever heard of squad stream?
It’s the trend of streaming live video games online.
Twitch is quite easily the biggest video game streaming platform in the world, so much so that it’s become near synonymous with streaming.
Since its creation in 2011, Twitch has risen to and maintained its place at the very top. With a 15 million strong daily audience, 71 million watch hours daily, over 13 million streamers, and a whopping 140 million unique monthly visitors, Amazon’s poster boy can rest easy as the king of video game live streaming.
In March of 2019 Twitch launched a new feature called Squad Streaming. Squad Streaming is a feature that allows for up to four content creators to stream concurrently and in groups. Simply put, squad streaming presents a unique opportunity, merging the communities of all the streamers involved. The viewer had the option of selecting one of the channels in the squad as the primary stream with all the others classified as secondary.
Squad Streaming presents an additional avenue for less prominent channels to improve their publicity. This came in response to complaints raised by smaller creators about the limited exposure that the Twitch algorithm allocates to their channels.
However, with the advent of squad streaming, these channels can now grow together; engaging their larger communities as a whole. Twitch also features the raid feature which is which allows for a streamer, upon conclusion of their stream, to transfer their audience to another channel. So as a creator is ending their stream, they can now directly move all their viewers to another channel of their choice.
So back to squad streaming…In terms of the advertisement revenue, when ads are displayed by streamers, the only viewers who see these ads are those who have that streamer set as their primary display. As a result, revenue is directly channel-specific. Suh us the same for cheers, bits, and messages in chat; they only appear on the stream of the primary channel.
To start up a squad stream on Twitch is a rather seamless process. You’re to locate the quick actions panel on your dashboard stream manager. Once located, find and click on the squad streaming option. You then send an invite to the streamers you wish to add by clicking the Add a Channel button. By default, you can invite any live channel that is on your friend list, is a teammate, or is a channel that follows you.
Once the other channels have accepted your invites, click ‘Start Squad Stream’. A banner will pop up on the streamers’ channel allowing their viewers to watch in squad mode. A squad stream will come to an end when all members of the stream leave the squad. If an individual streamer leaves a squad, other streamers in the squad mode will remain in squad mode and the stream would continue without the aforementioned individual.
The world of video game streaming is a very diverse and deep-rooted system with multiple platforms vying for the prize of popularity. Regardless of the competition, however, Twitch has managed to stay atop the summit and that is largely due to the consumer improvements and innovations bring made. Squad Streaming is without a doubt a great addition to Twitch. Asides from the excellent viewing experience it provides the viewers, the potential plus in publicity for smaller streamers is also impressive.
All in all, Squad Streaming is a welcome addition to the world of live video game streaming and conveying the wishes of viewers and streamers alike, one that’s hoped to be around for a long time to come.