Staedtler Mars GmbH & Co. KG is a German fine-writing instrument company and a manufacturer and supplier of writing, artist and engineering instruments. The company was founded by J.S. Staedtler in 1835 and produces a wide variety of writing instruments, including drawing pencils, pencils, professional pens and standard wooden pencils. It also produces erasers, rulers, compasses and other drawing / writing accessories. Staedtler claims to be the largest manufacturer in Europe of wood-case pencils, overhead projector pens, mechanical lead mines, erasers and modeling clays. Staedtler has more than 20 global subsidiaries and seven manufacturing plants. More than 85% of the production takes place at the Nuremberg headquarters, although some of its products are made in Japan. His line of pencils “Noris” is extremely prevalent in British schools.
The name Staedtler (stylized as STÆDTLER) is closely related to the history of Nuremberg. Long before J.S. Staedtler founded his pencil factory in the walls of the old town of Nuremberg in 1835. The Staedtler family was hand-crafting this popular writing instrument for generations. The roots of the name Staedtler date back to 1662, when the first references to Friedrich Staedtler as pencil-making craftsmen were made in the annals of the city. On October 3, 1835, J.S. Staedtler obtained permission from the municipal council to produce lead, blood, and pastel crayons at his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year. Between 1900 and 1901, the marks Mars and Noris were created. In 1922, the US subsidiary (located in New York) was created, followed by the Japanese subsidiary four years later. In 1937, the name was changed to Mars Pencil and Fountain Pen Factory and the product line was expanded to include mechanical writing instruments. In 1949 began the production of ballpoint pens, which began to be widely used in place of fountain pens (although Staedtler still produces the latter today). In 1950, pencils (or mechanical pencils) began to be manufactured, the first being made of wood. Four years later, the brand “Lumocolor” was registered. This mark has been used to design the wide range of Staedtler markers. In 1962, technical pens began to be produced. Since 2010, FIMO, MALI, Aquasoft and other brands are marketed under the name Staedtler. In addition, the company celebrated its 175th anniversary in 2010.
The following table contains all Staedtler product lines. Staedtler products have been manufactured in Germany, Great Britain, Japan, Australia and Indonesia.
Staedtler is committed to introducing innovative products and has won awards accordingly. More recently, the Wopex graphite pencils (design with TEAMS Design) and the Triplus line have been awarded.
Since 1908, there are eight different logos for Staedtler. The first logo of the company was used from 1908 to 1912, the second from 1912 to 1925, the third from 1925 to 1952, the fourth from 1952 to 1957, the fifth from 1957 to 1963, the sixth from 1963 to 1973, the seventh from 1973 until 2001, and the eighth and the current logo is used since 2001. Unusually for writing instruments, the lettering was oriented to the left hand until about 2005.