The Neistat brothers, Casey Neistat (born March 25, 1981 in New London, Connecticut) and Van Neistat (born Van Paul Moody, March 27, 1975 in Augusta), are filmmakers based in New York. Their eponymous TV show, The Neistat Brothers, debuted on HBO in 2010. The pair has created more than two hundred movies, including “iPod’s Dirty Secret,” which focuses on Apple’s policy on replacing iPod batteries, and Bike Thief, chronic the ease with which they steal their own bike. Their films have been featured in film festivals, art museums and various institutions around the world.
In July 2008, HBO bought a television series called The Neistat Brothers for just under $ 2 million. The eight-part series was created by Casey and Van Neistat, and Tom Scott. Written and directed by Casey and Van Neistat, the show is autobiographical and told in the first person. Each of the eight episodes is composed of short stories about the lives of the brothers. The series was premiered on June 4, 2010 at midnight on HBO.
They gained international fame at the end of 2003 for a three-minute film titled “iPod’s Dirty Secret,” criticizing Apple’s lack of a battery replacement program for the iPod. Their film received national media coverage and drew attention to Apple’s policy on replacing the iPod’s battery. The video begins with a phone call to the Apple Support 800 number, and a conversation between Casey Neistat and an operator named Ryan. Casey explains that after 18 months of use, the battery of his iPod is dead. Ryan suggests that for the cost of labor and shipping to replace the battery, Casey is better off buying a new iPod. On the music of NWA’s rap song “Express Yourself”, the Neistat brothers are launching a “public service announcement” campaign to inform consumers about batteries. Using a stencil sign stating “The irreplaceable battery of the iPod lasts only 18 months,” they spray the warning on the iPod advertising posters in the streets of Manhattan.
The film was released on the Internet on November 20, 2003, and six weeks later, it was viewed more than 6 million times. The film quickly caught the attention of the media and the controversy was covered worldwide by more than 130 sources including the Washington Post, Rolling Stone magazine, Fox News, CBS News and BBC News. The film has been hailed as “wonderfully renegade” by the Washington Post. Apple officially announced a battery replacement policy on November 14, 2003, and announced an iPod warranty program on Nov. 21. The Washington Post erroneously stated that both programs were announced “days after” that the film became public. Fox News set the date of the policy change to “two weeks” after the clip was posted and Neil Cavuto called it “David and Goliath Story” on Fox News Your World. Apple spokeswoman Natalie Sequeira denied any link between the film and the new policy, saying the policy revision had been going on for months before the release of the film.
The Neistat brothers created Bike Thief, a film that documents their repeated success by stealing their own bike, even if their intentions are obvious, without the intervention of passers-by. The video aired on a local Fox morning show in which they were supposed to demonstrate how easy it was to steal a bike, but instead they made a joke to the host by accidentally pretending to amputate a finger. His reaction gained coverage in the press and on the Internet.
A YouTube video of June 2011, “Bike Lanes”, exposes the New York campaign against illegal cycling. Casey Neistat receives a ticket for riding outside a bike path. It is then filmed on Manhattan’s bike lanes, cluttered with parked vehicles and other obstacles (including a police car) with which it collides. “Bike Lanes” was an official selection of the 2011 International Cycling Film Festival.