Deli Company (Chinese:得力; pinyin: dé lì, anglicized /dәˈliː/) is an office supplies and stationery manufacturer based in Ningbo, Zhejiang, China. Deli is a well-known brand in China, thanks to its national advertisement campaign that is broadcast on CCTV, inviting Yang Lan to participate as the brand ambassador. The company claims to be the leader in China’s stationery market, selling its products to more than 45,000 stores nationwide. Deli also leads the industry’s e-commerce business through a strong presence on Tmall and JD.com.
The company was established as a private enterprise in 1988 in Ninghai, China. In 1988, Deli began manufacturing pen stands, and today the company manufactures a wide range of office and school products. Deli brand started to export its products to Japan in 1997. Today, Deli claims to sell its products in more than 100 countries and developed 4 subsidiaries in Southeast Asia, the Middle East and Africa.