Bring your own device

Bring your own device (BYOD) – also called bring your own technology (BYOT), bring your own phone (BYOP) and bring your own personal computer (BYOPC) – reference to the policy allowing employees to bring personal devices (computers) laptops), tablets and smartphones) at their workplace, and use these devices to access information and business applications. The phenomenon is commonly known as computer consumerization. BYOD is making significant progress in the business world, with approximately 75% of employees in high-growth markets such as Brazil and Russia and 44% in developed markets already using their own technology at work. Surveys have indicated that companies are unable to prevent employees from bringing personal devices to their workplace. The research is divided on the benefits. A survey shows that about 95% of employees report using at least one personal device for work.

The term was originally used by a BroadVoice VoIP service provider in 2004 (originally for AstriCon, but continued as an integral part of the business model) with a service allowing companies to bring their own device to a service provider model. more open. The BYOD term then came into common use in 2009, thanks to Intel’s recognition of a growing trend among its employees to use their own devices (smartphones, tablets and laptops) to work and connect them to the corporate network. . However, it was not until early 2011 that the term came to a head when Unisys IT service provider and software vendor Citrix Systems began sharing their perceptions of this emerging trend. BYOD has been characterized as a feature of the “consumer enterprise” in which businesses mingle with consumers. This is a reversal of the role that companies were once the driving force behind innovations and trends in consumer technology. In 2012, the US Equal Employment Opportunity Commission adopted a BYOD policy, but many employees continued to use their government-produced BlackBerry because of billing and billing concerns. absence of alternative devices.

The proliferation of devices such as tablets and smartphones, which are now used by many people in their daily lives, has prompted a number of companies, such as IBM, to allow employees to use their own devices. devices due to perceived productivity gains and cost savings. The idea was initially rejected for security reasons, but more and more companies are considering incorporating BYOD policies, 95% of respondents in a BYOD survey say they already support BYOD or at least plan to support it. A recent Enterprise CIO study talks about BYOD and reports that incorporating a BYOD culture can increase productivity by 16% over a 40-hour week. This new trend is also preventing IT departments from keeping up with new technologies available on the market, which in recent years have become a complex and ever-increasing challenge.

The Middle East has one of the highest adoption rates (around 80%) in the world in 2012. According to a Logicalis study, the fast-growing markets (Brazil, Russia, India, United Arab Emirates and Malaysia ) display a much higher propensity to use their own device at work. Nearly 75% of users in these countries did so, compared to 44% in more mature developed markets. In the United Kingdom, the 2013 ICPD Employee Perspective Survey found substantial industry-wide variations in the prevalence of BYOD.

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