121TIME is a Swiss watch brand .
121TIME was created in 2001 by Daniel Morf, Frédéric Polli and Jean-Loup Ribordy. Since its foundation, the company, whose watch company based in Martigny is called Factory121, becomes a member of the Federation of the Swiss watch industry . In 2004, the company won the Master of Swiss Web 1 award .
121TIME has applied the principle of mass customization for the production of Swiss made watches . In the first four years after its creation in 2001, the company sold 4,300 watches 2 .
In the image Nike with its footwear division NikeID (in) , 121TIME has set up a website that allows you to customize the watches to order with a receipt within ten days 3 . Each component of the watch (bezel, dial, bracelet) is modular . The company is one of the pioneers of e-commerce in the Swiss watch 4 .
Notes and references
- ↑ ” Factory121 - Master of Swiss Web 2004 ” [ archive ] , (Accessed 5 June 2015 ) .
- ↑ Klaus Moser, Mass customization strategies: Development of a competence-based framework for Identifying different mass customization strategies ( ISBN 978-1-4303-0932-1 , read online [ archive ] ) , p. 124
- ↑ ( en ) Reed Stevenson, ” Design your own watch without leaving home ” [ archive ] , (Accessed 17 March 2015 ) .
- ↑ Francois Praz, « Valais: The emergence of a real watchmaking cluster » [ archive ] , (Accessed 17 March 2015 ) .