TechnoMarine



TechnoMarine is a watch brand created in 1997 by French commercialist Franck Dubarry 2 in Saint-Tropez 3 , and now headquartered in Geneva .

The watches TechnoMarine are all waterproof to 20 ATM ( 200 m ) and have, for the most bracelets of silicone interchangeable or gel without tools 4 .

TechnoMarine has sold more than 2 million watches since 1997 and nearly 140,000 watches over the year 2011 5 . Manufacturing is subcontracted in Asia or Switzerland.

Presentation

TechnoMarine launches in 1997 of the “Raft” first quartz watch with a transparent silicone bracelet 6 : the model sold over 50 000 copies in a year 7 .

TechnoMarine added two years later, in 1999, diamonds on the rotating bezel of the Raft. The TechnoDiamond model is born. It is the first chronograph to combine plastic and diamonds . Over 150,000 TechnoDiamond have passed within ten years 8 .

Watches are always inspired by the marine and urban worlds 9 , 10 .

In 2004, the brand launched the first color ceramic watches 11 .

In 2010, the “Cruise” collection, a version of the “Raft” from 1997, was developed. Cruise Original, Cruise Lipstick and Cruise Dream.

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On 11 November 2011, TechnoMarine was awarded the “Best Watchmaking Campaign” award by Montres Passion in Geneva for its advertising visuals 12 . The ambassadors of the time, Tuki Brando 13 or Ivana Vancova, became pirates during a photo shoot where watches serve as an eye-catcher. This prize rewards the creativity and freshness of the campaign, but also the originality of the concept and its quality of execution 12 .

In 2012, the actress Monica Cruz and the model Andres Velencoso become in their turn brandies of the brand.

Notes and references

  1. ↑ Florentin Collomp, ” The Technomarine watch brand bought by two French [ archive ] , on lefigaro.fr , Le Figaro , (Accessed15 October 2012 )
  2. ↑ Frédéric Martin Bernard, ” The time of new watchmakers [ archive ] , Styles on lexpress.fr , L’Express , (Accessed 15 October 2012 )
  3. ↑ ” The TechnoMarine brand taken over by its executives – SWI swissinfo.ch [ archive ] (accessed 20 September 2016 )
  4. ↑ Aude Rambaud, ” The TechnoMarine madness [ archive ] , on lepoint.fr , The Point , (Accessed 15 October 2012 )
  5. ↑ http://www.horlogerie-genevoise.com/2011/05/nouvelle-publicite-technomarine-2011.html  [ archive ]
  6. ↑ http://www.arcinfo.ch/pdf/impartial/IMP_2003/01-2003/20012003.pdf  [ archive ]
  7. ↑ When jewelery impregnates the male universe  [ archive ] June 21, 2007
  8. ↑ Diamond Cruise Chrono  [ archive ] June 12, 2008
  9. ↑ Technomarine – Fashion: professional diver  [ archive ] 2000, Éditions Jalou
  10. ↑ ” Watches: Deserved Tribute [ archive ] , Tendances , on lepoint.fr , Le Point , (Accessed 15 October 2012 )
  11. ↑ The art of being able to change colors when the desire takes us!  [ Archive ] May 10, 2012
  12. a and b TECHNOMARINE – award-winning advertising campaign  [ archive ] 21 November 2011
  13. ↑ Tuki Brando muse of Technomarine  [ archive ] 12 April 2011


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