Daniel Wellington AB is a Swedish watch company founded in 2011 by Filip Tysander. Daniel Wellington watches are known for their elegance and minimalist style [réf. Necessary] as well as their nylon NATO bracelets , although these may also be associated with leather bracelets .
The company quickly achieved remarkable success [ref. required] , thanks to strong digital strategy and a strong presence on social networks 1 such that Instagram where the brand has over 2.9 million subscribers 2 .
The watches are manufactured in China and are equipped with Japanese quartz movement brand Miyota 3 , 4 . They are located in the entry level and are based on customization with a system of interchangeable bracelets very simple.
Notes and references
- ↑ ” Daniel Wellington’s Instagram Strategy: A Case Study ” [ archive ] , on weneedcafeine.com , (Accessed 17 April 2017 )
- ↑ ” Daniel Wellington (@danielwellington) • Photos and videos Instagram ” [ archive ] , on www.instagram.com (accessed September 16, 2016 )
- ↑ BFM BUSINESS , ” At 30 years, this Swede shakes Swatch with his Daniel Wellington watches ” [ archive ] (accessed September 16, 2016 )
- ↑ Miyota Movements [ archive ]