Daniel Wellington



Daniel Wellington AB is a Swedish watch company founded in 2011 by Filip Tysander. Daniel Wellington watches are known for their elegance and minimalist style [réf. Necessary] as well as their nylon NATO bracelets , although these may also be associated with leather bracelets .

The company

The company quickly achieved remarkable success [ref. required] , thanks to strong digital strategy and a strong presence on social networks 1 such that Instagram where the brand has over 2.9 million subscribers 2 .

Watches

The watches are manufactured in China and are equipped with Japanese quartz movement brand Miyota 3 , 4 . They are located in the entry level and are based on customization with a system of interchangeable bracelets very simple.

Notes and references

  1. ↑ ” Daniel Wellington’s Instagram Strategy: A Case Study  ”  [ archive ] , on weneedcafeine.com , (Accessed 17 April 2017 )
  2. ↑ ” Daniel Wellington (@danielwellington) • Photos and videos Instagram [ archive ] , on www.instagram.com (accessed September 16, 2016 )
  3. ↑ BFM BUSINESS , ” At 30 years, this Swede shakes Swatch with his Daniel Wellington watches [ archive ] (accessed September 16, 2016 )
  4. ↑ Miyota Movements  [ archive ]


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