Baume



Baume & Mercier , is a company Swiss of watches of luxury founded in 1830, part of the luxury conglomerate Richemont .

History

Baume & Mercier was founded in 1830 by the brothers Louis-Victor and Célestin Baume, who opened their watch trade in ” Les Bois “, a village in the canton of Jura . The Swiss watch manufacturer took off at the international level by establishing a branch of the name “Baume Brothers” in London in 1851, which led to its expansion through the British Empire . At the end of the xix th century , the company had built a solid international reputation, its watches clapped their precision records as well and won many precision chronometer competitions 1 .

In 1918, the director of the company, William Baume, established a partnership with Paul Mercier to found “Baume & Mercier” in Geneva . The company specializes in the manufacture of wristwatches , especially unconventionally designed models, which do not have the traditional round shape. In 1919, Baume & Mercier won the Geneva Seal , the highest international distinction for watchmaking excellence 1 .

The Galaxie model put on the market in the ’70s

During the ” Roaring Twenties ” the brand adhered to the emancipation of women. During the 1940s, Baume & Mercier launched a large number of modern watch collections for women, particularly the Marquise 1 .

During the 1970s, Baume & Mercier put on the market watches such as the Galaxie and Stardust models. In 1973, Baume & Mercier presented the Riviera, one of the first steel sports watches. In 1988, the Swiss manufacturer joined the Richemont group 1 .

Today, the brand offers collections Clifton, Classima, Hampton and Capeland for men, and Hampton and Linea collections for women 1 .

Ambassadors

Alain Zimmermann CEO of Baume & Mercier with Gwyneth Paltrow Brand Ambassador

Baume & Mercier ‘s ambassadors include Gwyneth Paltrow 2 . Emmanuelle Chriqui 3 , Andy García 4 , Gary Sinise 5 , Ashton Kutcher 6 , David Duchovny 7 , Teri Hatcher , Kim Basinger , Evangeline Lily 2 , and Kiefer Sutherland 8 . The support campaign by the celebrities “Baume & Mercier & Me” made it possible to raise funds for the charities 7 .

Current Collection

Capeland watch

The current models of the Baume & Mercier 9 collection :

  • Hampton – rectangular retro collection, based on Baume & Mercier watches from the 1940s, in Art Deco style 10
  • Capeland – collection of retro chronographs
  • Classima – collection of classic minimalist watches
  • Linea – collection of women’s watches with interchangeable straps 11
  • Clifton – retro collection based on Baume & Mercier watches from the 1950s 12 , 13

Price Order

With an average selling price between $ 2,000 and $ 5,000 , Baume & Mercier watches are in the segment of the market of luxury watches of average category 14.

Old collections

The Chronograph of Riviera Sport 8724
  • Riviera – collection of sports chronographs. To commemorate the perfect game he won on May 29, 2010, Roy Halladay of Philadelphia Phillies bought 60 personalized Riviera Sport 8724 chronographs for each member of his team and all club staff to express his gratitude 15 , 16 , 17 .
  • Diamond – Women’s Collection with Oval Diamond Crown Signature 18
  • Iléa – collection for women, 30 mm in diameter, with eccentric diamond crown 19

Notes and references

  1. a , b , c , d and e « History »  [ archive ] , Baume & Mercier
  2. a and b Gwyneth Paltrow Clocks Face Time for Baume & Mercier [ archive ] , Women’s Wear Daily,
  3. ↑ ” Exclusive Interview: Emmanuelle Chriqui and Baume & Mercier [ archive ] , A Timely Perspective,
  4. ↑ ” Celebrity Endorsers Engage Latino Consumers [ archive ] , Hispanic Retail 360,
  5. ↑ ” Celebrity watch: Are you a Brad or a James?  “, Pittsburgh Post-Gazette , ( Read online [ archive ] )
  6. ↑ ” Luxury Watch Brands Turn to Target Marketing [ archive ] , Women’s Wear Daily,
  7. a and bTime with a conscience “, The Australian ,
  8. ↑ ” The watch brand ambassadors “, The Times of London , ( Read online  [ archive ] )
  9. ↑ ” The universe of our collections [ archive ] , Baume & Mercier
  10. ↑ ” Baume & Mercier’s Hamptons move “, GQ , ( Read online  [ archive ] )
  11. ↑ ” Timeless Luxury: The Baume & Mercier Linea Interchangeable Wrap Watch [ archive ] , Second City Style,
  12. ↑ ” Baume & Mercier: The Clifton Series [ archive ] , AskMen
  13. ↑ ” A Watch We Like: The Baume & Mercier Clifton,Esquire , ( Read online  [ archive ] )
  14. ↑ ” Market Focus USA: No rainbows, but a glimpse of the sun [ archive ] , Europa Star,
  15. ↑ ” A perfect gift “, The Philadelphia Inquirer , ( Read online  [ archive ] )
  16. ↑ ” Baume & Mercier Riviera Sport Chronograph [ archive ] , AskMen
  17. ↑ ” Phillies Pitcher Roy Halladay Buys 60 Baume & Mercier Watches For Teammates After Perfect Game [ archive ] , Hodinkee,
  18. ↑ ” Baume & Mercier Diamond Watches For Women [ archive ] , Luxist
  19. ↑ ” Inspired Baume & Mercier “, South China Morning Post , ( Read online  [ archive ] )


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