88 rue du Rhône



88 rue du Rhône , stylized 88 RUE DU RHONE , is an independent Swiss company producing and distributing luxury watches, founded in 2012 by Elie Bernheim and Pierre Bernheim. The son of the Swiss watchmaker Raymond Weil , they installed the brand at La Chaux-de-Fonds where their collections are manufactured 1 , 2 .

The name 88 rue du Rhône is inspired by the street of the same name located in Geneva , as well as the river (the Rhone ) which flows through the city 3 , 4 , 5 , 6 .

The number 8 is a symbol of good fortune and eternity, declined on all the models in the collection 7 , 8 .

Collections

88 rue du Rhône launched its first collection, called Double 8 Origin in 2012, comprising more than 100 automatic watches , chronographs and quartz whose sizes vary between 29 mm and 45 mm 9 .

Sponsoring

Official sponsor of the BAFTA ( British Academy of Film and Television Arts )

In 2014, 88 Rue du Rhone is the official watchmaker of Columbia Arts Academy of Television and Film for the second year 10 .

The company has produced fifty limited edition watches to celebrate, as an official partner, the 2013 ceremony BAFTA (in French, the Arts British Academy of Television and Film) 11 , 12 . She also sponsored the first BAFTA art exhibition “Past Forward” a collection of images taken from the BAFTA archives. The exhibition was created by the artist-architect Kevin Vucic-Shepherd using the imagery of the BAFTA extended archive (1955-2003) and that of the future archives (2003-present) 13 .

MIFF Official Sponsor ( Miami International Film Festival )

88 rue du Rhône is the official watch sponsor of the Miami International Film Festival.

The festival brings together 60,000 invited members and over 400 filmmakers, producers, talents and industry professionals during the projections and galas 14 , 15 .

88 rue du Rhône played a part in the evening and the gala opening of the Festival, offering to try its flagship products. In addition, the brand had the honor of offering a watch to John Turturro, awarded the Festival for his entire career 16 , 17 . After the ceremony, 88 RUE DU RHONE88 rue du Rhône was present at the VIP area of ​​Hotel Epic 18 .

The brand in the world

In July 2012, the Double 8 Origin collection was launched exclusively at Selfridges on Oxford Street in London .

The brand is now available in more than 37 countries around the world, through more than 800 boutiques 19 .

References

  1. ↑ ( en ) « Bernheims to Debut 88 Rue du Rhone, New Swiss Brand »  [ archive ] , on IW Magazine ,
  2. ↑ ( en ) « A new brand – 88 Rue du Rhone »  [ archive ] , on Worldtempus.com ,
  3. ↑ Françoise Kuenzi, ” 88 rue du Rhône created at La Chaux-de-Fonds [ archive ] , on Worldtempus ,
  4. ↑ Françoise Kuenzi, ” The creation of the brand 88 rue du Rhône in La Chaux-de-Fonds [ archive ] , on L’agefi ,
  5. ↑ Vincent Daveau, ” Baselworld Review 2012 [ archive ] , on L’Express ,
  6. ↑ ” 88 RUE DU RHONE is honored to announce its first participation in Baselworld “, http://www.baselworld.com  [ archive ] , ( Read online  [ archive ] )
  7. ↑ ” 88 rue du Rhône – affordable and very lucky” “, http://www.nationaljeweler.com  [ archive ] , ( Read online  [ archive ] )
  8. ↑ ” 88 rue du Rhône – Noble custom “, http://noblecustom.com  [ archive ] , ( Read online  [ archive ] )
  9. ↑ ( in ) Rachael Taylor, ” RAYMOND WEIL’s grandsons watch launch own brand [ archive ] , on Watchpro ,
  10. ↑ ” Watchmaker Partner of the BAFTA 2014 “, http://www.chronollection.fr  [ archive ] , ( Read online  [archive ] )
  11. ↑ ( in ) Elizabeth Doerr, ” Tonight’s BAFTA Awards Accompanied by Swiss Watchmaking [ archive ] , on Forbes ,
  12. ↑ ” 88 rue du Rhone release official BAFTA Timepiece “, http://www.fashionbeans.com  [ archive ] , (Read online  [ archive ] )
  13. ↑ ( en ) ” BAFTA Art Commission: Piccadilly to Jermyn St. 2012-2013 [ archive ] , on Bafta ,
  14. ↑ ” 88 RUE DU RHONE named official watch of the Miami International Film Festival 2014 “, http://www.bizjournals.com  [ archive ] , ( Read online  [ archive ] )
  15. ↑ ” Miami International Film Festival opens this Friday “, http://www.examiner.com  [ archive ] , ( Read online [ archive ] )
  16. ↑ ” The week in photos “, http://www.nationaljeweler.com  [ archive ] , ( Read online  [ archive ] )
  17. ↑ ” 88 Rue du Rhone celebrates role as official watch of the Miami International Film Festival 2014 “, http://iwmagazine.com [ archive ] , ( Read online  [ archive ] )
  18. ↑ ” Sponsor recap “, http://www.miamifilmfestival.com  [ archive ] , ( Read online  [ archive ] [PDF] )
  19. ↑ ( en ) « 88 RUE DU RHONE is Proud to Announce Its Fast Expansion in North America »  [ archive ] , on Yahoo ,.


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