121TIME



121TIME is a Swiss watch brand .

History

121TIME was created in 2001 by Daniel Morf, Frédéric Polli and Jean-Loup Ribordy. Since its foundation, the company, whose watch company based in Martigny is called Factory121, becomes a member of the Federation of the Swiss watch industry . In 2004, the company won the Master of Swiss Web 1 award .

Concept

121TIME has applied the principle of mass customization for the production of Swiss made watches . In the first four years after its creation in 2001, the company sold 4,300 watches 2 .

In the image Nike with its footwear division NikeID  (in) , 121TIME has set up a website that allows you to customize the watches to order with a receipt within ten days 3 . Each component of the watch (bezel, dial, bracelet) is modular . The company is one of the pioneers of e-commerce in the Swiss watch 4 .

Notes and references

  1. ↑ ” Factory121 ​​- Master of Swiss Web 2004 [ archive ] , (Accessed 5 June 2015 ) .
  2. ↑ Klaus Moser, Mass customization strategies: Development of a competence-based framework for Identifying different mass customization strategies ( ISBN  978-1-4303-0932-1 , read online  [ archive ] ) , p.  124
  3. ↑ ( en ) Reed Stevenson, ” Design your own watch without leaving home [ archive ] , (Accessed 17 March 2015 ) .
  4. ↑ Francois Praz, « Valais: The emergence of a real watchmaking cluster »  [ archive ] , (Accessed 17 March 2015 ) .


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